(sr) Doing What Comes Naturally (documentary)

Directed by Steve Hobbs and Ashley Bruce (2009).
Nature is the best engineer, requires minimum resources and minimum energy.
Biomimicry is the science of understanding nature’s unequal deficiency.
Gunter Pault (zero emissions researcher) “Once we get into it, I think we all see major breakthroughs in the industry, and perhaps we needed a crisis to get to that innovative thinking and just put it into a practical, concrete framework now. Not because it is saving the world. We may have saved the world, but first and foremost, because it is more efficient. It’s more competitive. It uses less energy. It allows you to have perfect recycling of all the nutrients continuously. IF you look at silk it’s made of amino acids, that’s all. Inefficiency is rarely tolerated in nature. Very little is wasted in the pursuit of survival. Our innovations can learn from nature supreme efficiency”.
The key thoughts I extracted from watching the episode of Nature Inc. documentary series are the idea of needing a crisis to be able to get innovative ideas and problem-solving. It shows that as species, humans adapt and stay in their comfort zone and just evolve when there’s a crisis. That is what is happening with the fashion industry, it can’t keep progressing as it has been, just taking resources and wasting materials. Bio-design is the answer to the crisis the fashion industry is facing.
The second concept I am interested in is “efficiency”. Efficiency is the good use of time and energy in a way that does not waste any. Efficiency is the condition or fact of producing the results you want without waste, or a particular way in which this is done. NATURE SUPREME EFFICIENCY.

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