Digital series | BUILDING YOUR DIGITAL STRATEGY – Sarabande Sessions
Really interesting session about how to build your digital strategy and what you need to consider for it.
- A digital strategy never finishes. You test and test and test.
- It’s a guiding light. Continuous experimentation.
- Digital marketing expert Dave Chaffey https://www.smartinsights.com/
- Never start with technology. First, think who you want to attract and then think backwards to find the right platform.
- Always think of the customer first. User experience.
Some examples from Karina Nobbs talk:
- Burberry digital marketing. https://techwireasia.com/2019/04/how-burberry-is-leveraging-technology-to-lead-in-the-digital-age/
- Everlane https://www.growthmarketingpro.com/ecommerce-marketing-manual-10-secrets-everlanes-success/
- Candida Pwell-Williams https://www.candidapowell-williams.com/
- Martine Jarlgaard – mixed reality fashion show https://www.bbc.com/news/av/technology-37521915/a-fashion-show-using-mixed-reality-with-a-hololens
Interview with Tiscar Espadas
I interviewed Tiscar Espadas today, a Spanish fashion designer based in London. We discussed fashion during and post coronavirus.
Her work interests me for various reasons, a) she understands fashion as a language to last in time, not just as wearable pieces that need to change with seasons. b) her use of aesthetics and shapes in her designs and the visuals that come along with them. But the main interest, which I am exploring with this research, was the connection of fashion with organics and artisan aspects of culture. We discussed the materials she uses and how her hometown (a small town in the south of Spain) inspires her in her creation.
https://www.instagram.com/tiscarespadas/
Interview with Alexandra Von Fuerst
Alexandra Von Fuerst, a Paris based photographer, is offering her time to hold a video call with anyone in need for a chat. Fiorella told me about this and I thought it was a great opportunity to talk to a professional about creativity now and post-corona. Her work focusses primarily on female sexuality and awareness and questions the impact of human action on the relationship between body and nature.
https://www.instagram.com/alexandravonfuerst/?hl=es
I asked her to share with me her thoughts about this connection with the surroundings since it’s something I am focusing on my final project. She talked to me about how science has always been part of her research and how the micro and macro components are so important in our relationship with the environment we live in. We talked about how cities and life in them end up distancing from nature and our organic origins and she explained that her work usually moves around this topic.
I also asked her what role she thought fashion had in all this process. Alexandra explained that she uses fashion as a tool for her photography and no the other way round. And we agreed that this global crisis was a good thing for fashion slowing down and rethinking the production rhythm. How, more than ever, pushing sustainability in fashion and its processes was so important.
I was also interested in knowing how she was facing creativity in quarantine, since I am having big ups and downs. She is working on a new project in which she doesn’t need to collaborate with other professionals, she started last January and she is trying to make her ideas happen all by herself. I am very intrigued about seeing the final result.
I am definitely interested in having more online interviews with different creatives to use for my research but also to understand how everyone is facing creativity in these uncertain times.