Digital series | BUILDING YOUR DIGITAL STRATEGY – Sarabande Sessions

Really interesting session about how to build your digital strategy and what you need to consider for it.

• A digital strategy never finishes. You test and test and test.
• It’s a guiding light. Continuous experimentation.
• Digital marketing expert Dave Chaffey https://www.smartinsights.com/
• Never start with technology. First, think who you want to attract and then think backwards to find the right platform.
• Always think of the customer first. User experience.

Some examples from Karina Nobbs talk:

• Burberry digital marketing. https://techwireasia.com/2019/04/how-burberry-is-leveraging-technology-to-lead-in-the-digital-age/
• Everlane https://www.growthmarketingpro.com/ecommerce-marketing-manual-10-secrets-everlanes-success/
• Candida Pwell-Williams https://www.candidapowell-williams.com/
• Martine Jarlgaard – mixed reality fashion show https://www.bbc.com/news/av/technology-37521915/a-fashion-show-using-mixed-reality-with-a-hololens